Brokers James Sharp implement Aveni’s AI technology to meet Consumer Duty vulnerability monitoring needs

Written on
byChisimdi Nzotta
Consumer Duty compliance

The broker and investment firm James Sharp has deployed  technology from to ensure Consumer Duty compliance. It has moved quickly to adopt Aveni Detect, the AI and Natural Language Processing (NLP)-based technology platform to be sure its brokers and investment advisers are offering the right level of advice, that customer interactions are monitored properly and vulnerabilities detected. 


With a rich heritage of brokerage and investment management, James Sharp prides itself on enabling clients to make informed decisions about their money. Client service has always been at the core of the business, and the opportunity to ensure that this remains a key deliverable through the use of Aveni Detect’s demonstrable monitoring technology is significant. It will offer better quality service where any vulnerabilities, complaints or queries can be identified and acted upon immediately. It is also essential in the approach to satisfy the data-demonstrable Consumer Duty regulations. 


Sheriden Davy, CRO at James Sharp said, “Offering our clients a personalised service is a central part of our proposition. Using Aveni Detect enables us to monitor our client interactions to ensure that we are communicating with and supporting our customers effectively.”


Jamie Hunter, COO, Aveni explains, “James Sharp’s reputation and history is built upon great client service and facilitating good investment decisions and returns. To maintain that approach, particularly in the consumer-first regulatory environment, the business has quickly recognised the role of technology to deliver a very clear monitoring and vulnerability detection service. Aveni Detect is central to this technology-driven approach to sustain optimum customer service and ensure that its brokers are meeting the standards the business and regulator wants.”


Aveni Detect has been established as a ‘Machine Line of Defence,’ to analyse all customer interactions, mitigating against a range of risks from conduct and complaints to customer vulnerability. It will meet the data-first requirements being introduced with the new Consumer Duty regulation which came into effect at the end of July 2023.  


About James Sharp


James Sharp & Co are Stockbrokers and Investment Managers. The firm has been helping clients with their investments for over 135 years. Our focus is to help people achieve their own financial goals.

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