Targeted support is a new FCA regulated activity that allows authorised firms to make ready-made suggestions to groups of consumers who share common characteristics, sitting between generic guidance and full personal advice. It forms a key part of the Advice Guidance Boundary Review and is intended to help consumers make timely, informed decisions about their pensions and retail investments. The authorisation gateway opened in March 2026 following the FCA’s near-final rules in PS25/22.
