Written by:
Aveni Team
Written on:
13 Nov 2026
Reading Time:
1 min
Report Overview
Our 2025 Financial Advice Consumer Survey, run in partnership with YouGov, gives executives in financial advice and wealth management the data, trends and strategic direction they need to unlock a £50 billion opportunity and drive growth, trust and efficiency in an AI-powered future.
Key insights
- The trust crisis: 62% of unadvised people question the value of financial advice
- The generational gap: 49% of over-55s engage with financial advisers, compared with only 17% of 25–34 year olds
- Appetite for AI: 83% of 25–34 year olds would be comfortable with AI-assisted advice if it reduced costs, compared with 33% of over-55s
- Relationships still matter: 93% trust their adviser to understand their needs, and 71% value personal relationships above digital convenience
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