Lonsdale Services Boosts Efficiency with Aveni’s AI, Saving Time for Advisers and Customers
09 December 2025 – Edinburgh, UK – Independent Financial Advisers, Lonsdale Services has deployed Aveni Assist, an AI automation platform from AI Fintech Aveni, across its wealth management team, resulting in hundreds of hours saved each month and the ability to share information with customers quicker.
Lonsdale introduced Aveni Assist as part of a wider programme to utilise technology to remove administrative constraints for financial advisers and allow more time for customer engagement. With the ability to immediately capture, transcribe and summarise customer meetings to create complete and compliant records with bespoke suitability reports customer communications are quicker and more consistent than ever. Transcriptions can be used to generate suitability reports and customer follow-ups. The platform has been rolled out to 19 financial advisers across the firm, replacing manual note-taking and paper-based processes.
“Aveni has brought real transformation to the way we work,” said Simon Hawker, Managing Director at Lonsdale Wealth Management. “Tasks that previously took hours now take minutes. It’s faster, more consistent and delivers a higher-quality output for both our financial advisers and our customers. It helps us deliver better outcomes for our customers while meeting the highest standards of regulatory compliance. It’s been a game-changer for us.”
By automating key stages of the advice process, Aveni Assist helps Lonsdale deliver faster, more accurate, and more transparent communications to clients. Meeting summaries and suitability reports are now turned around rapidly, improving responsiveness and trust.
Before Aveni’s deployment, creating a suitability report could take up to two and a half hours. With Aveni Assist this process has been reduced by 87%, to around 20 minutes, freeing up adviser capacity and improving turnaround times for customers.
Additionally, Lonsdale has worked closely with Aveni to shape the development of new functionality, including automating and streamlining Letter of Authority functionality.
Simon continued: “Aveni’s pace of development and willingness to listen to our needs has been really impressive and refreshing. It’s a true partnership and great to work with a business that understands how AI is developing and what can be done to support the advice industry better and deliver solutions that do that.”
Joseph Twigg, CEO of Aveni commented: “Innovation in advice doesn’t come from technology alone, it comes from partnership. Working with firms like Lonsdale Services gives us real-world insight into how AI can meaningfully enhance the customer journey, from first conversation to long-term relationship. This is where the next evolution of advice is happening.”
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Notes to editors
For more information about Aveni please contact Kate Forster, Head of PR and Communications kate.forster@aveni.ai or 07787 534999.
About Aveni
Aveni is an award-winning AI fintech on a mission to embed safe, ethical, and high-performance AI into the heart of financial services. Specialising in domain-specific large language models and advanced natural language processing, Aveni builds enterprise-grade AI solutions – Aveni Detect and Aveni Assist – which intelligently automate complex processes across financial services workflows. From risk and compliance to adviser processes and operational oversight, Aveni technology flexes and scales around each organisation’s needs—enhancing productivity, ensuring regulatory alignment, and delivering actionable insight.
Aveni partners with the UK’s leading financial institutions to solve industry-specific challenges and support transformation with precision-engineered AI. At the core of this is FinLLM – the UK’s first large language model built specifically for financial services. Developed by Aveni Labs – a team of world-leading NLP scientists and engineers, FinLLM sets a new benchmark for secure, explainable AI adoption in regulated environments, aligned with FCA guidelines and the EU AI Act.
Aveni originated as a University of Edinburgh start up venture. Lexi Birch, co-founder and Chief Scientist at Aveni is a Professor in Natural Language Processing in the School of Informatics at the University of Edinburgh.
