Edinburgh, UK – 17 July 2025 – Aveni.ai, specialists in AI for Financial Services, has been selected by Advanta Wealth, the nationwide chartered wealth management business to enhance adviser customer service and reduce administrative time.
The business has adopted Aveni Assist across its team of advisers as part of a strategic technology implementation programme to enhance client experience. The Aveni Assist solution is an AI assistant for advisers, allowing them to record and capture key information from face to face and online meetings, automate note taking and create suitability reports. This allows Advanta’s advisers to focus on offering more informed and engaged discussions with clients, rather than note taking during important discussions.
This is the first adoption of AI-specific tools by Advanta Wealth incorporated into their day-to-day operations. It was implemented in tandem with a strategic change management project to bring together the business and address strategic business goals and support a positive cultural evolution towards greater use of technology in the delivery of wealth advice.
In addition to client interactions, Aveni Assist is also used internally to record and share information from meetings, which is also increasing productivity across the business.
Mark Pearson, Managing Director at Advanta Wealth said: “We are very focused on people – our teams and our clients – and we want to enhance their experiences overall. Technology transformation is central to this, bringing in the right tools to allow our advisers to really focus on the part of the job they are passionate about – talking to and helping their client – and letting the technology handle the administrative element.”
Kevin D’Arcy, Group Head of Operations at Advanta Wealth said: “We did understand how important it was to get the implementation right and bring our team along on this journey so we invested in a tailored change management consultation to support this. We have seen really positive feedback from our team and the response to the tools has been excellent, and we are very pleased with the results and business impact so far. We’ve been really well supported by Aveni as we have gone through this process and we are considering other areas of our business where AI implementation can also bring benefits.”
Robbie Homer-Plews, Chief Client Officer at Aveni explains, “Advanta Wealth has been an excellent example of how to drive positive technology transformation across its business. They considered the benefits of using AI tools to help maximise human interaction, but also acknowledged the potential adoption challenges with new technology and a shift in working practice. The investment made by Advanta Wealth to address this holistically is bringing benefits to staff and clients and already is driving some very positive time savings. We look forward to continuing to work together as this blend of human and AI approach expands across the business.”
Notes to editors:
For Aveni please contact Kate Forster, Head of Communications kate.forster@aveni.ai or 07787 534999.
For Advanta Wealth please contact Mark Pearson, Managing Director mpearson@theadvantagroup.co.uk or 0345 034 0200.
About Aveni
Aveni is an award-winning AI fintech on a mission to embed safe, ethical, and high-performance AI into the heart of financial services. Specialising in domain-specific large language models and advanced natural language processing, Aveni builds enterprise-grade AI solutions – Aveni Detect and Aveni Assist – which intelligently automate complex processes across financial services workflows. From risk and compliance to adviser processes and operational oversight, Aveni technology flexes and scales around each organisation’s needs—enhancing productivity, ensuring regulatory alignment, and delivering actionable insight.
Aveni partners with the UK’s leading financial institutions to solve industry-specific challenges and support transformation with precision-engineered AI. At the core of this is FinLLM – the UK’s first large language model built specifically for financial services. Developed by Aveni Labs – a team of world-leading NLP scientists and engineers, FinLLM sets a new benchmark for secure, explainable AI adoption in regulated environments, aligned with FCA guidelines and the EU AI Act.
About Advanta Wealth
Advanta Wealth is the fast growing Chartered financial planning arm of Advanta Solutions and provides customers with a multi-disciplined wealth management proposition.
Advanta continues to achieve substantial growth, with market leading levels of new business won each year through a highly satisfied customer base. Ranked in the FT Adviser Top 100, Advanta is actively seeking acquisitions having secured a significant investment from Beech Tree Private Equity which has seen the business continue to scale its national presence with offices now in London, Glasgow, Dundee, Bath and Exeter.
